Mother and daughter Michelle and Joan MacDonald are using tech to inspire, motivate and to change lives – and they’re focused on a part of the population that has been rather ignored and invisible online – women in their 40s and 50s. But that’s not the most incredible thing about this pair. It was daughter Michelle MacDonald’s own ahead- of-the-curve use of technology for coaching and training older women that helped her mother change her life in the first place – resulting in Joan being dubbed, at 76, the ‘Baby Boomer Fitness Influencer’.