Tanya Goodin - finalist for Entrepreneur Of The Year

On Wednesday 20th June, Tanya Goodin, CEO of Tamar attended the prestigious Ernst and Young Entrepreneur of the Year Award regional finals. Tanya was 1 of 29 finalists.

Tamar's CEO appears on the BBC Money Programme

Tamar's CEO and Facebook addict, Tanya Goodin is appearing on The Money Programme on 19th December, 7pm BBC2. In the programme entitled 'Face-hooked' she conveys her point of view on the business benefits of using social media.

Tamar hosts social media round table for Marketing Week

On Tuesday 20th November Tamar hosted a social media round table at The Hospital Club. Tanya was in the chair and was joined by Tamar's Head of Social Media, Henry Elliss, Jay Stevens from MySpace, Stephen Scott from Airmiles, Megan Powell from Evans and Simon Roberts from Lloyds TSB (the last three all Tamar clients).

If you'd like to hear the full discussion download part one and part two of the podcast.

Tamar's exclusive Social Media supplement in association with Marketing Week

Tamar is proud to be associated with Marketing Week's first ever social media supplement. Tanya, Tamar's CEO, wrote the introduction for the supplement and it features a three page editorial piece on the social media roundtable. In the supplement Neil Jackson and Henry Elliss are quoted in the following 3 articles: "Making your voice heard", "The race for supremacy" and "Influencing the debate".

Tanya shares her thoughts on real time search

Tamar CEO Tanya Goodin recently shared her thoughts on real time search. She considers the main issue to be one of brand management:  that businesses will need to keep on top of what consumers are saying about their brand on social networking sites, since their opinions will appear on results pages. Tanya was asked to blog about her thoughts on the issue on utalkmarketing.com, and was recently quoted in Impact Media's SEO Blog.

Tamar last night was named Agency of the Year by the Financial Services Forum

Tamar was voted in by FSF members for its exceptional performance with a wide range of financial services clients, including AIG, Compare the Market, RBS/Direct Line, Premierline/Allianz, Endsleigh, Express Insurance, Domestic & General, The AA and Lloyds TSB.

Tanya Goodin, CEO at Tamar, who collected the awards, says: "The financial services industry is a strong sector for Tamar and the fact that FSF members have voted us Agency of the Year, as well as being recognised for our work with Compare The Market in the Digital Marketing prize, is hugely satisfying. In this immensely competitive market, no other search agency can rival us for the quality of clients we have and the outstanding long-term sustainable results we achieve for them. We're also continuing to win new clients in this sector, being recently appointed by both Citibank and Egg."

Blog: Tamar is Agency of the Year - a 1st for a UK Search agency

Revolution recommends following our CEO

Tamar's CEO, Tanya Goodin, has been cited in this month's Revolution Magazine as a notable Tweeter to follow.

Marketing Week publishes Tanya's great search analogy - fast cars and SEO

Marketing Week recently published an excellent analogy on search by Tanya Goodin. Read her search analogy and learn what fasy cars and SEO have in common.

Marketing Week publishes Tanya's great search analogy - fast cars and SEO

Marketing Week recently published an excellent analogy on search by Tanya Goodin, Tamar's CEO. She considers how in the world of SEO, where there are two main methods used to get websites noticed, paid search is like hiring a Bugatti Veyron for the day - it's fast, expensive and gets noticed. By contrast, natural search is like investing in a Volvo S40 - it's cheaper and more cost effective, not as fast, but can offer long term rewards.

Tanya Goodin and Neil Jackson featured in Alex Blyth's book, Brilliant Online Marketing

Tamar's CEO, Tanya Goodin and Search Strategy Director, Neil Jackson are featured in Alex Blyth's book,  Brilliant Online Marketing.  Blyth's book provides readers with tips on how to use the internet to market buisnesses.  

Netimperative feature: CEO Tanya Goodin on the 'New' Twitter

Tamar's CEO Tanya Goodin discusses Twitter's new features with Netimperative.

UTalkMarketing features Tanya's views on Twitter upgrades

Twitter revealed a number of upgrades at a special event on Tuesday.  UTalkMarketing features CEO Tanya Goodin's views on the multimedia enhancements. 

CEO Tanya Goodin blogs for Reputationonline

Tanya's blog on brand goals, FIFA, World Cup sponsorship and the reputation conversation is now live on Reputationonline.  Brands that want to drive a truly successful online marketing campaign will always win by playing the long game, rather than a quick five-a-side.

CEO Tanya Goodin talks World Cup marketing with UTalkMarketing

According to Tanya, 'official' World Cup brands aren't the only ones who can score a marketing win.  With some clever timing and good material, innovative brands could leverage the opportunities the World Cup presents.  Read more here. 

Tamar featured in NMA's article on Google innovations

In this week's NMA, Tamar's CEO Tanya Goodin shares her views on social search innovations.  According to Tanya, these developments will significantly impact search and 'brands must understand the seismic change'. Read the full story here.

PEUGEOT works with Tamar for social media campaign on the award-winning 3008 Crossover

Peugeot is working with Tamar to develop the social media strategy on the award-winning 3008 Crossover campaign. Tamar has been commissioned by Wand Agency to implement the social media elements of the campaign as part of a team of Peugeot agencies promoting the 3008 through multiple channels.

With the objectives of building awareness of the 3008 and encouraging consumers to try out the technologically advanced crossover vehicle leading to purchase, the campaign will start in May 2011.

'We're delighted to be part of Peugeot's campaign team,' said Tanya Goodin, CEO of Tamar. 'The 3008 Crossover campaign strategy is based around Wand's creative idea and it fits perfectly with a social media tactical implementation and will deliver Peugeot's targets extremely cost effectively. It's fantastic to see a car manufacturer putting budgets into social media and it emphasises Tamar's belief that the consumer shift in trust from bought to earned media is happening even more rapidly than predicted. 2011 will see greater brand investment in social media as the explosive returns are revealed".