About

Tanya is the founder & CEO of award-winning digital marketing agency Tamar, headquartered in London with offices in Shanghai and Cape Town.

Tanya is a classic entreprenuer having set-up her first business at 16 at school and, whilst obtaining her MA from Oxford, also setting-up and running three other early businesses.

With degrees in English literature and psychology, combined with a fascination in technology in all guises, Tanya entered the marcomms world working for WPP after graduation but was always on the lookout for an opportunity to combine her communication and technology interests. In the early 90s Tim Berners Lee obligingly invented the WWW and Tanya founded Tamar in 1995.

Tanya is genuinely an internet pioneer having developed enterprise websites before the birth of ecommerce, optimised for search engines before the Google founders enrolled at Stanford and having discussed the strategic relevance of user generated content before Facebook had a business model.

Tanya was brought up in Hong-Kong and retains a fascination for Asia and a strongly held belief that the future will be Chinese - leading to Tamar's 3rd international office being established in Shanghai.

Tanya was a finalist in the Blackberry Outstanding Women in Technology in 2008 and a London regional finalist for the Ernst & Young Entrepreneur of the Year in 2007.

In the rare moments Tanya is not twittering and blogging (and shopping...) online she devotes time to the charitable foundation set-up by Tamar staff, TLC, dedicated to improving the lives of children in the communities in which Tamar staff live and work worldwide.

Tamar has a unique people-focused culture where personal and professional development is encouraged. We also work hard and play hard too.

Tanya Goodin