Welcome to Tanya's website

Tanya Goodin.

Tanya is founder & CEO of award-winning digital marketing agency Tamar - based in London with offices in Shanghai and Cape Town.

With degrees in English literature and psychology, combined with a fascination in technology in all guises, Tanya was always on the lookout for an opportunity to combine her communication and technology interests. In the early 90s Tim Berners Lee obligingly invented the WWW and Tanya founded Tamar in 1995. Tamar was voted Agency of the Year by the Financial Services Forum in 2009.

Tanya is a genuine internet pioneer, having developed enterprise websites before the birth of ecommerce, optimised for search engines before the Google founders enrolled at Stanford and having discussed the strategic relevance of user generated content before Facebook had a business model. She was a finalist in the Blackberry Outstanding Women in Technology in 2008 and a London regional finalist for the Ernst & Young Entrepreneur of the Year in 2007. She is a lover of social media in all its forms, and was named one of Revolution Magazine's Top Tweeters in 2009

Most recent blogs

5 reasons brands don’t need to advertise on Facebook

Posted by Tanya Goodin

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook [...]

5 reasons brands don’t need to advertise on Facebook is a post from: Tamar

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Tamar help TeamGB with launch of infographic series

Posted by Tanya Goodin

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation [...]

Tamar help TeamGB with launch of infographic series is a post from: Tamar

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Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

Posted by Tanya Goodin

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited [...]

Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth is a post from: Tamar

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